Covetousness is at the heart of the violation of every single one of the
commandments including the tenth one. Covetousness is the illicit desire of wanting
things we may not have, especially when it belongs to others, and will often entice us
into other sins simply to get what we are wanting.
Every add on every form of media (whether it be TV, radio, twitter, Facebook, the
billboards, or the internet), is intended to entice you to break the Tenth Commandment.
The appeal to your senses, the false sense of success it creates, the desire after what we
cannot have or may not have, the false perception of glitz and glamour, all this is
designed to lure you into the subtleness and pervasiveness of the sin of coveting.
How interesting is the contrast from the First Commandment to the last of the
Commandments! Think of it – the commandments start with a call to be careful about
the way we worship God, by not incorporating any forms of false worship, and it ends
with an admonition not to admire the Red Ferrari in your neighbours’ driveway too much.
